I don't know if there's a specific order to creating a business. I read recently (in a book about using your passion to create your dream job) that marketing something before it's even available is a highly successful way to gain clients before you even start. Additionally, it can mean that your business brings in cash faster as soon as your product actually hits the market. The allure of the desired product and the excitement to see it become reality make the business intriguing before it even exists.
We had an argument (I'm sure this is one of many that will come from two people collaborating on bringing a business idea to fruition) about what it really means for a business to "exist."
I argued that on some level it exists if you say it does. No lemonade stand of mine ever existed as any more than a table and a piece of paper with some strikes of a marker. The argument was over which item on our ever-longer list of thing to do and to buy comes first. Which things mean we exist?
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