Choose a name for your company

Before we decided what we needed to have for our company to technically "exist" I think we had already somehow concluded jointly that we needed a name and a website.  I think this order of operations stems from the theory I mentioned previously; marketing before your product is ready to be released is just as important as the release of the product, itself.

Ok...for starters think of a title for your company (we actually did this first).

One of our caveats was that the name had to have searchable key words. For us, this meant that the name really had to be uber-simple...the type of thing someone might type into google when they want to narrow down their options but don't have a specific brand in mind: "bird bath", "Florida trip", "restaurant deals in Barcelona." This resulted in not being able to have too much fun with a quirky double-meaning for our company's title but when we weighed the options we felt that our product is really about people and service and it depends on the capacity for people being able to find us more than catering to a highly specific group of repeat clientele.  This is not to say we aren't aiming for repeat customers, but what we are offering is a quality service not based on it being "cool" or "trendy" or "uniquely weird."

See stores like "hot topic" which cater to a very specific crowd that spreads the word within their group to visit.  It occasionally gets random stragglers but usually they are either wandering and see something unique that catches their eye, or the business reputation has preceded the visit and has brought customers in for something specifically funky or taboo (like sex toys or bachelorette party favors).  If Hot Topic was looking for a more generic audience, they might have chosen a more direct name like "funkadelic" or "crazy, sexy, weird" but they were more subtle and it fits them.  They aren't looking for the everyday person off the street to know them and "get" them and come in.  We are. So we are keeping it direct.

Being direct may not be as necessary when you have a physical location and you can grab customers with your intriguing storefronts or cool music, but in today's technology-driven experience, and with our business not having a physical location to use as a big 'ol "WE ARE AWESOME" banner, our website is our storefront and the Internet is our yellow pages advertisement, grabbing the attention of people in search of our services.  Remember, your company name matters.  Come up with a few options that you think will work...it will come in useful to be a little bit flexible when you get to creating a website!