Friday, December 11, 2015

The things they don't tell you about being an entrepreneur...

It's 2:05 am.  I got ready for bed around 10:30 pm...It's been a long week and I've been studying for exams every day.  I took a certification course that took over my entire Saturday and Sunday I finally took my dog on the extra long walk that he deserves before hunkering down for another afternoon of studying.

Every morning we have to check all of our social media sites, and again midday and at night.  Sometimes we check in during random hours for good measure.  We are fighting with ranking websites to make sure our company page is correctly represented, we have less than 30 days to use a great offer from GoogleAds to try to gain some business and move up on Google searches, and on top of that we had to drive our shirts to the printer before they close in order to have them in time for our sale.

We had to haggle with the printer, who tried to double the price per item, and finally came to an agreement that we could get original price if we meet a minimum order:  A small victory because now we'll have consistent pricing that we can count on!

I tried to pack for my trip tomorrow, tried to study, at least was able to get in a workout.

Again...at 10:30, I had turned off the lights and was ready for bed.  It is now 2:12 am.  Since sitting down to close the computer at 10:30 I have spoken to two potential clients, gotten a new order for shipment, added 4 new pages to our website, and written and published a blog post to social media.

This is the life of an entrepreneur.  I have to go now, my 9-5 job requires that I get more sleep than I ever do while I spend my nights and wee hours of the morning on my company and my days at theirs.

Someday this will all be over.  I'll probably miss the excitement of trying to best express our company goals in web format, or trying not to over-write and bore people with my FAQs page, but right now, it's 2:16 am and if I don't go to sleep, I'll be writing you my accomplishments again in a few hours time, so goodnight, dear entrepreneurs out there!

Get some sleep.  Your business counts on you!

Saturday, December 5, 2015

Make yourself Google-able

So you have a website...don't make the mistake (or rather the oversight) that we did.

We had our website for almost six months before we realized that it's quite possible the reason our tweets and instagram photos were coming up on google searches before we ever found our website was because we never added our site to the Google Index!!  Who knew you actually had to tell Google that you exist?  Now you know.




Now Google searchers will be more likely to find your site, 
and not just random posts from indexed sites that mention your site,
(though those are good too).

The "Quality Quantity Price" Puzzle

Buying en masse can be really helpful price-wise but definitely make sure you check out the quality of the product before you go too crazy or you might end up with a ton of product that isn't quite the bargain you were hoping for from buying bulk.

One way to check and see about products you're buying online is to ask companies if they can give you a sample of the material you want to use, of the item, or even of your own personalized item.  It may seem like a lot to ask, but you're investing in your company and if you like the product, you're going to buy it.  Manufacturers know that and a lot of the time (if they don't already do this) they're more than willing to help you out so you know you're getting your money's worth.  It's good business because you leave a happy customer with their service AND you get a firsthand look at the product, and it's good for them because, if you like what they send you, you're going to buy...and since you already know you like it before you bought it the first time, there's a really good chance you'll be a repeat customer.



So check the quality by asking BEFORE you buy to get a sample and make sure it's what you really want.  Get a good price by ordering in quantity now that you have the quality check, and go be successful with your high-quality, cost-saving purchase!